Strategy Does Not Have To Be Difficult!

The chaos and noise in the business environment cause decision makers to struggle. Economic and political external factors added to these can sometimes cause postponement of decisions and working to save the day. This attitude, unfortunately, is something that puts the future of companies at risk. In order not to fall into this situation, strategic approach and focus are more important than ever today.

Strategy is basically a matter of focusing on achieving a vision. In order for a strategy to be set up correctly, it is necessary to analyze where the company stands today, and to create a future vision. Strategy is about how to move from the current situation to the targeted state for tomorrow. It is about defining the path from problems to solutions and from solutions to results. What not to do is as important as what to do in bridging this gap. Therefore, strategy requires making choices. Of course, the choices made must be the right choices. Companies can enter new business areas or enrich their business by switching to new business models. Thus, making new choices and creating new focuses as you set out and progress is part of the job. In fact, today's world requires a dynamic and adaptable strategy rather than a static strategic approach. The name given to this approach is "Emergent Strategy".

Strategy is important because in its absence, people in charge can pull the business in different directions based on their own agenda. This causes an enormous inefficiency. When it comes to strategy, many executives choose not to do anything because they find it daunting, complex, and difficult. In many companies, tactics or goals are mixed with strategy. Therefore, there is a need for practical methods that will make life easier in strategy development.

Strategy does not have to be difficult, it can fit on one page. It can be easily formed and dynamically reviewed as conditions change. Enthusiastic wishes are not strategies. Strategy is not a plan. No strategy will last forever. Sameness and following the path of others is not a strategy, it is the way to mediocrity. All strategies carry risks, but the biggest loss comes from not being strategic.