Whose job is innovation?

Whose job should innovation be in the company? Should all employees take part? Should it be part of everyone's responsibility? There is no easy answer to these questions applicable to every company. The truth is that everyone in the company, even ideas from outside sources, should be able to participate in the Idea Generation phase.

Employees in every organization have good ideas. 45% of useful business ideas come from employees according to Price Waterhouse Coopers. What is important is that when someone has a brilliant idea, there is a defined way to introduce it to the system, eliminating premature criticism by immediate superiors, and making a decision only after allowing it to go through an appropriate evaluation system. It is also important to prevent inefficiency by making sure that the ideas serve a certain goal. Applications in the form of "Suggestion Systems", which are more than 100 years old were used for this purpose in the past. They became obsolete due to various deficiencies. Today there are more useful tools.

Which model is appropriate to choose to organize the stages after Idea Generation is a decision that may vary according to the situation and the company's innovation strategy.

Innovation is a fundamental necessity for survival and healthy growth, but it is a process that must be shaped according to the characteristics, and structure of companies and the goals of company leadership. A flexible system where all employees can contribute especially with their ideas and participate directly within the framework of the ideas and abilities they have developed seems more correct in general today.