Meleksima TOGAY

M.Sc and B.Sc. Chemical Engineer specialized in integrating consumer, technology and market knowledge to deliver consumer or user desired experience.

Mastery in deep consumer understanding and its application to portfolio/brand strategies and new to the world or existing product/package/device initiatives. 

Proven track record of creating and turning insights into models to identify enabling technical and sensorial solutions.

Over 24 years of experience across different FMCG categories including Dish Care, Personal Power, Baby Care, Air Care, Fabric Care for mega brands.

Global/regional/multi country responsibilities including US, UK, Italy, Turkey, Egypt, Poland, Russia, Mexico, China, Central Asia   

Experience across all innovation stages - in market exploitation, qualifying and launching of products, front end innovation, developing/championing portfolio and brand innovation strategies

Mastery in designing and conducting qualitative and quantitative research (one on ones, focus groups, metaphor elicitation, projective techniques, product testing, sensorial testing, category testing)

Successful working experience with/in: diverse technical and business partners, dealing with change and ambiguity; identifying and addressing killer consumer issues in fuzzy project stages; management of multiple projects 

Balancing the ‘future vision’ with the action that is required today to make progress towards that vision.